JAMMU: The RJs at BIG FM, one of India’s largest radio networks, have over the past couple of months showcased the indomitable spirit of the frontline workers through its ‘V The Warriors’ initiative.
The purpose-driven campaign has played a pivotal role towards raising the spirits of countless doctors, nurses, sanitation workers, etc, who have ensured that we, as a nation, are protected and cared for.
One of the leading lights of the campaign has been BIG RJ Juhie, one of the most loved RJs in Jammu, who has raised over INR 1 lakh contributing to the PM Cares Fund.
With her dedication towards the cause, RJ Juhie managed to raise these funds by e-auctioning a host of products made entirely from waste material. Prior to it going online on Big FM Jammu’s Facebook Page, the campaign was launched by Deputy Commissioner of Jammu Sushma Chauhan. It was also supported by Jammu and Kashmir Director General of Police Dilbag Singh.
The initiative made an earnest plea to members of society to come forward and make a telling contribution and soon support poured in from all corners. This included NGOs like Rotary Club, Voice NGO, corporates, Big FM employees and their families and listeners all lending their support to the cause.
The products made by RJ Juhie went to those who placed the highest bid and were delivered to their residences. The very first product of the e-auction was sold for INR 5,100/- with the amount crossing the INR 1 lakh figure within the span of just a week.
Speaking about the campaign, BIG RJ Juhie said, “The initiative and funds raised have been extremely satisfying on a personal level.
As a Radio Jockey, I wanted to use my voice to help our frontline warriors who have been a wall of protection for all of us during these trying times. Seeing the response of our listeners in the e-auction and the fact that they were participating for the larger cause was absolutely overwhelming. I’m glad to have played a small role in making them realize that they too can make a difference to society.
We transferred the amount to the PM Cares Fund and I want to thank all our supporters who hailed and cheered for us. Your solidarity and support towards the cause has been phenomenal and has played a telling role towards bringing about a positive change that we need to see.”
Commenting on the initiative, spokesperson at BIG FM said, “During these testing times, it has been our BIG RJs who’ve been the voice of reason. They’ve realized the gravity of the situation and stepped up by not just entertaining their listeners but also relaying information to help spread awareness.
Such purpose-led campaigns in addition to motivating our listeners also unites them on one front towards a heartfelt cause.
My heartiest congratulations to RJ Juhie and the entire team on the success of the campaign.”
